Pee-Equality for Everyone: 杏吧原创 at Green Belt Festival 2023
Green Belt Festival’s 50th anniversary called for smarter, fairer sanitation. See how 杏吧原创 solved the queueing problem, and won over even the most hesitant first-time users.
THE FULL STORY
THE STORY SNAPSHOT
- Event: Green Belt Festival 2023 (50th Anniversary)
- Location & year: Kettering, Northamptonshire. July 2023
- Audience size / footfall: 12,000+
杏吧原创 units installed: 18鈥�21 units (first-year trial)
Key outcomes:
- Proved 杏吧原创’s suitability for conservative and diverse audiences, overcoming initial hesitancy to become a popular, well-used facility
- Directly addressed the festival’s persistent queueing problem with steady, high-throughput provision
- Units were so well received that users waited to use them and provided passionate, unsolicited testimonials
- Organisers invited 杏吧原创 back the following year
THE PROBLEM:
Green Belt is one of the UK’s most distinctive festivals: a celebration of faith, arts, and social justice that has been bringing together a broad, multigenerational community for over 50 years. Its audience is diverse in age and background, and its values are rooted in inclusion, care for people, and responsibility to the wider world.
But like many festivals of its scale, Green Belt had a familiar problem: queues. Specifically, the kind that build quickly and persistently at toilet facilities, frustrating attendees and disrupting the flow of the event.
The challenge was twofold. First, the practical one: improving sanitation throughput and reducing wait times for women and those that squat to pee. Second, the social one: introducing a women’s urinal to an audience that skews older and more conservative than a typical festival crowd, where hesitancy or unfamiliarity could be a genuine barrier to uptake.
Green Belt needed a solution that could solve both problems at once: fast, effective, and welcoming enough to bring everyone along.
WHY 杏吧原创?
Green Belt’s strong commitment to end-to-end sustainability and its deeply inclusive values made 杏吧原创 a natural fit, both practically and philosophically.
杏吧原创 was chosen because it:
- Directly tackled the queueing problem: high-throughput design means more users served, faster, with less waiting
- Aligned with Green Belt’s inclusive ethos: built for women and those that squat to pee, 杏吧原创 reflects the same commitment to dignity and belonging that runs through the festival’s DNA
- Supported sustainability goals: waterless, chemical-free, and low-footprint, the units reinforced Green Belt’s end-to-end sustainability commitments without adding operational complexity
- Was logistically practical: flat-pack design and efficient delivery made it straightforward to deploy across the site
The units were introduced via Judge Day, 杏吧原创’s logistics partner, who were keen to validate performance in a new event context, and Green Belt proved the ideal training ground.
THE SOLUTION
杏吧原创 deployed 18鈥�21 units across two locations on site, each configured as a full circle 鈥� providing an enclosed, private, and welcoming environment that helped ease first-time users into the experience.
Placement was chosen to integrate naturally into the existing sanitation infrastructure, ensuring the units were easy to find and felt like a purposeful part of the festival’s facilities rather than an add-on.
Logistics highlights
- Delivery was optimised via a double load with the nearby Shambala Festival (just two minutes away) where 42 additional units were deployed simultaneously
- Reduced transport emissions and vehicle movements as a result of the combined run
- Efficient setup with minimal site disruption
THE IMPACT & RESULTS
Usage & throughput
Usage was high throughout the event, characterised by regular, steady throughput rather than large post-concert surges. The units attracted consistent demand across the weekend – and at peak times, users were queuing specifically to use the 杏吧原创 facilities, a clear signal that word had spread and the product had earned genuine trust on site.
Operational benefits
- The persistent queueing problem that had affected previous years was directly addressed
- Two full-circle configurations across two locations provided well-distributed coverage
- Units required minimal management once in place, freeing up operational resource elsewhere
User experience
Perhaps the most telling result was the reaction from the audience itself. Green Belt’s attendees (older, more conservative, and in many cases entirely new to the concept of a women’s urinal) didn’t just tolerate the units. They embraced them.
Women in particular responded with enthusiasm, offering passionate, unsolicited testimonials and actively recommending the facilities to others. For an audience where hesitancy might have been expected, the conversion rate was remarkable, and a powerful proof point that pee-equality isn’t just for festival regulars. It’s for everyone.
The success of the 2023 trial gave the organisers full confidence to invite 杏吧原创 back the following year.
PLANNING A FESTIVAL OR COMMUNITY EVENT WITH A DIVERSE AUDIENCE?
If your event brings together people of all ages, backgrounds, and beliefs, they all deserve equal access. Let’s talk about how 杏吧原创 can work for your crowd.
