杏吧原创

杏吧原创 Privacy & Cookie Policy聽

Last updated: 24/03/2026

1. Introduction

杏吧原创 (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy & Cookies Policy explains how we collect, use, and protect personal data when you:

• Visit our website
• Submit enquiries or download content
• Interact with us at events, exhibitions, festivals, or sporting environments

We comply with:

• UK GDPR
• EU GDPR (where applicable)
• The Privacy and Electronic Communications Regulations (PECR)

Data Controller:
杏吧原创
Company number: 12603901
Spring Bank, Aston Crews, Ross-On-Wye, England, HR9 7LW
Email: hello@peequal.com

2. What Personal Data We Collect

2.1 Website Usage Data

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent
• Referral source

2.2 Contact & Download Data

When you submit a form, download content, or sign up to our newsletter (VIPEE), we may collect:

• Name
• Email address
• Company name (if provided)
• Any additional information you include

This data is stored securely within our WordPress website and associated systems.

2.3 Marketing & Tracking Data

We use tracking technologies that may collect:

• Website behaviour and interactions
• Engagement with ads or content
• Device and browser data

(See Section 5 for Cookies)

2.4 Event Photography & Videography Data

At events (including festivals, sporting events, and exhibitions), we may capture:

• Photographs and videos of individuals and groups
• General crowd footage
• Environmental and contextual content featuring our products

This may include adults and children in public event settings.

3. How We Use Your Data

We use your data to:

• Respond to enquiries and requests
• Provide access to downloadable content
• Improve website functionality and user experience
• Measure marketing effectiveness
• Deliver relevant advertising
• Promote our brand, products, and services
• Document and share our presence at events
• Send relevant updates, marketing communications, community content (including our “VIPEE” newsletter), and event-related information (where permitted)聽

4. Legal Basis for Processing

We rely on the following legal bases under UK and EU GDPR:

Legitimate Interests

• Website analytics and improvement
• Marketing and promotion
• Event photography and videography

We ensure these interests are balanced against your rights.

Consent

• For non-essential cookies (via our cookie banner)
• For sending marketing communications, including our “VIPEE” newsletter (where required under PECR)

You can withdraw consent at any time.

Contractual Necessity

• Where you engage with us for services or business purposes

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyse website performance.

Cookies We Use:

• Google Analytics
• Google Tag Manager
• LinkedIn Insight Tag
• Meta (Facebook/Instagram) Pixel

These cookies may track:

• How you use our website
• Pages visited and time spent
• Interactions with ads and content

Cookie Consent

When you visit our website, you will be presented with a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

You can update your preferences at any time.

6. Email Marketing

We may send you marketing communications, including our “VIPEE” newsletter, where:

• You have given your consent; or
• You have previously engaged with us and we are permitted to contact you under applicable laws (including PECR)

These communications may include:

• Company updates
• Industry insights
• Event information
• Community-focused content

You can unsubscribe at any time by:

• Clicking the unsubscribe link in any email
• Contacting us at hello@peequal.com

We will never send unsolicited marketing emails where consent is required.

7. Event Photography & Videography

We capture visual content at events to promote 杏吧原创 and document our activities.

How we manage this responsibly:

• We display clear signage at events stating that photography and filming are taking place
• We aim to capture content in a respectful and non-intrusive way
• We avoid focusing on individuals unnecessarily, particularly children
• We do not identify individuals by name without explicit consent

Children

We recognise that children may be present at events.

• We take extra care when capturing content involving children
• We avoid close-up or identifiable imagery of children where possible without consent
• Where appropriate, we rely on the event context and signage to inform attendees

Your Rights (Events)

If you appear in content and would like it removed, please contact: hello@peequal.com

We will respond promptly and take reasonable steps to remove the content where appropriate.

8. Data Sharing

We may share your data with trusted third parties, including:

• Google (Analytics and Tag Manager)
• LinkedIn
• Meta (Facebook/Instagram)
• Website hosting and WordPress service providers

These providers process data on our behalf and are subject to appropriate safeguards.

We do not sell your personal data.

9. International Data Transfers

As we operate and market internationally (including within the EU), some data may be processed outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, including:

• UK adequacy decisions
• Standard Contractual Clauses (SCCs)

10. Data Retention

We retain personal data only as long as necessary:

• Website analytics data: up to 26 months
• Contact form submissions: as needed to respond and manage enquiries
• Event photography and video: retained for ongoing marketing and promotional use unless removal is requested

11. Your Rights

Under data protection law, you have the right to:

• Access your personal data
• Request correction
• Request deletion
• Object to processing
• Restrict processing
• Withdraw consent (where applicable)

To exercise your rights, contact: hello@peequal.com

You also have the right to lodge a complaint with:

• Or your local EU supervisory authority

12. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

• Secure website hosting
• Controlled access to data
• Use of trusted service providers

13. Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a revised effective date.