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Abound, based in London, operates as a B2C SaaS platform in the fintech and payments space, using AI to improve credit assessment and lending processes. Its advanced AI algorithms address the limitations of traditional credit scoring models and manual underwriting, which often suffer from inaccuracies, higher default rates, and slower loan processing times. The platform's AI-driven approach offers more precise, quicker, and efficient credit evaluations, setting it apart from conventional methods. Backed by investors like GSR Ventures and Varengold Bank, Abound holds significant growth potential in the evolving financial landscape where speed and accuracy in credit assessments are crucial.